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Hi there, I'm
Becca Holcomb.

SALESFORCE ADMINISTRATOR ANALYST
AGILE CRM CONFIGURATION MANAGEMENT

Hi, I’m Becca. I am a certified Salesforce Administrator and former wellness entrepreneur with 20+ years of experience in hospitality and healthcare service and education. 

 

My transition into the Salesforce ecosystem has been fueled by a strong desire to improve accessibility, service efficiency, and the user experience. What first drew me to Salesforce was its power to unify systems, streamline operations, and create truly responsive and scalable solutions. I have a particular appreciation for the platform’s flexibility and customizable configurations, understanding how vital it is for businesses to tailor their tools to meet unique needs and ultimately serve users more effectively. Salesforce is everything I had wanted for my own small business, and I am thrilled to be working with it now.

 

Along the way, I have earned my Salesforce Administrator certification, completed team-based projects through the Clicked workforce training program, and achieved certification as a Scrum Product Owner. I continue to expand my skills on Trailhead, earning Superbadges and staying engaged with the Salesforce ecosystem. Whether I am supporting users, improving data processes, or crafting clear documentation, I bring a user-first mindset and a strong belief that technology should meet people where they are.

 

In every role I take on, I strive to connect people with systems in a way that feels seamless and supportive. I am excited about working with teams who value thoughtful collaboration, service excellence, and continuous improvement.

 

Thanks for taking the time to learn more about me.  I do hope you choose to connect more!

PROFICIENCIES

PROFICIENCIES

PROFESSIONAL KNOWLEDGE AND CERTIFICATIONS
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Salesforce Certified

Administrator

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DONA Certified

Birth Doula

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Yoga Alliance Registered

Experienced Yoga Teacher

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Salesforce Certified

Associate

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Lamaze Certified

Childbirth Educator

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Yoga Alliance Registered

Prenatal Teacher

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Admin Super Set

Superbadge

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Spinning Babies Certified

Parent Educator

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Restore Your Core

Certified Teacher

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Certified Scrum

Product Owner

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ACE Certified

Personal Trainer

Education is a top priority for me! I wouldn't be able to provide all the quality services that I do, without learning from so many amazing teachers. Check out the list of trainings, certifications, and courses that I have participated in!

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CROSS FUNCTIONAL COLLABORATION

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TEAM LEADERSHIP

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PRESENTATIONS & PUBLIC SPEAKING

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PROCESS AUTOMATION

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SALESFORCE CONFIGURATION

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REPORTS & DASHBOARDS

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REQUIREMENTS ANALYSIS

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DESIGNER'S MINDSET

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TRAINING & DEVELOPMENT

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STRATEGIC PLANNING

EXPERIENCEO

EXPERIENCE

WORK HISOTRY

July 2024-Present

UW HEALTH
Patient Scheduling Coordinator

Coordination of complex, high-volume patient scheduling across multiple departments using Epic CRM and Cisco systems, ensuring accurate resource allocation and seamless patient care. Communicated with patients and internal teams via phone, chat, and video, maintaining professionalism and empathy in a fast-paced clinical environment. Adapted quickly to evolving workflows and system updates while maintaining efficiency, accuracy, and service quality. Strengthened cross-functional collaboration, data entry, documentation, and user communication skills applicable to CRM and support roles.

2015- November 2023

ELEMENTS WELLNESS
Founder, Owner, Maternal & Birth Support Specialist

Responsible for every aspect of the small business. Provided 10,000+ hours of birth doula services, childbirth education classes, group and private specialty personal training, and pre/postnatal professional yoga teacher trainings via Zoom, in-person sessions, and pre-recorded recorded videos. Mapped and strategized support services for 350+ clients, customized to meet their needs. Curated website content and design, SEO, process automations, social media, email marketing, and advertising. Accounting, invoicing, documentation, record keeping, and business analysis. Regularly maintained client, peer, and a network of over 30 intra-professional relationships in the local community.

2023-July 2024

CLICKED
Workforce Training Program

Participation in skills challenges and team sprints to develop practical business analyst and administrator knowledge. Experiences have included: Stakeholder Interviews, Requirements Gathering, Business Process Mapping, Change Management Planning, User Stories, User Acceptance Testing, System Configuration, Flow Automations, Minimum Viable Product Demos, Stakeholder Project Presentations, as well as using tools such as Jira, Miro, and Confluence. Clicked is a virtual work experience program that enables learners to access hands-on learning experiences to explore careers, build skills, and launch careers alongside corporate training partners and employers.

2013-November 2023

VAIL RESORTS
Yoga Instructor

Responsible for guiding students of all levels and backgrounds through a yoga practice. Private and Group instruction. Developed longterm report with local and seasonal students generating the highest returning pass & membership holders rate at the studio. Provided specific alignment modifications and physical adjustments personalized per student. Certified and taught in 6 styles of yoga with over 100 class plans created. Student intake documentation and payment processing. 

2013-2015

SUNSHINE CAFE
Restaurant Manager

Management of 30 staff members and daily restaurant operations. Co-developed on-boarding program for new front of house staff. Lead daily shift meetings. Tended to patrons needs. Maintained organized work space. Prepared daily account reports.

2013

WORTHY BREWING
Restaurant Manager

Management of staff and daily restaurant operations. Established all front of house procedures during the Pub's foundation. Trained bartenders, servers and hosts. Assisted patrons with needs. Edited POS Menu. Participated in weekly manager meetings. Prepared and held staff meetings.

SAILING
3 Months Living on Sailboat in Caribbean

2010-2012

GRAND TETON
LODGE COMPANY
Bar Manager + Banquets-Conventions

Managed seasonal staff and daily restaurant operations. Trained bartenders and cocktail servers. Participated in Banquet Event Order meetings. Oversaw the setup and operation of beverage stations at banquet events. Serviced 10-300 person conferences, receptions, weddings, plated and buffet dinners. Attended to the setup and breakdown of rooms according to Banquet Event Orders. Attended to the setup and breakdown of Off Site events. Worked to control the quality of presentation at each event. Served at the nightly pool bbq. Prepared nightly reports and accounting packets. Scheduled employees. Prepared and held staff meetings.

2009-2012

VAIL RESORTS
Restaurant Supervisor

Supervised staff in completing restaurant tasks. Assisted patrons with needs. Controlled the quality of display areas. Trained and set up cashiers with registers. Prepared auditing packets by completing accounting close outs and reports. Assisted with employee scheduling. Assisted in overseeing special event breakfasts.

2008-2009

SNOW SUMMIT
Restaurant Supervisor

Operated cash register. Prepared cold meals by chopping vegetables, making salads and sandwiches. Mixed and served beverages at bar. Set up and broke down dinning areas. Assisted in planning restaurant events. Assisted in organizing employee lunch and break schedule.

2005-2009

PERFECTLY FRANK
Restaurant Supervisor

Tended to patron needs. Maintained clean and orderly restaurant in fast paced environment. Operated cash register. Prepared restaurant for opening. Cooked food to order. Assisted cooks in preparing food. Organized and put away deliveries. Answered telephone.

2005-2008

OLD DOMINION UNIVERSITY
PORTFOLIO

PORTFOLIO

MY PAST & CURRENT PROJECTS
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LIFESTYLE

BALANCING WORK WITH A HEALTHY LIFE
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Adventure Travel

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Stained Glass Artist

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Daily Meditation

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Denver Broncos Fan

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All Season Backpacking

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Women's Book Club

CONTACT
Explore my site to learn more about me, my background and what I have to offer. If you have questions or would like to discuss an opportunity to work together, feel free to get in touch.
 
CONTACT
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Thanks for connecting!

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© 2025 Rebecca Holcomb LLC

Madison, WI 53703

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Advocating for 

Personal & Professional Equity

in Marginalized Groups

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